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mC Work - Product promotion id 373 created 2008-09-16 modified 2009-06-09

Product promotion
Product launch Product launch end Prepare for promotion Promote product Product promotion

This process description has been created with the help of Javier Martín from loogic

Diagram


mC Inputs

Press Release

Product pitch

Product slideshow

Product tags

Product video

mC Work

Product promotion

mC Prepare for promotion

mC Product launch

mC Promote product

mC Product launch end

mC Outputs

Press Release

Product communications plan

Product pitch

Product slideshow

Product tags

Product video

Web resources list

Steps

This work unit is decomposed into the following Work units, Events and Decisions

mC Prepare for promotion Roles Responsible for product promotion

Prepare for promotion
Product video Product video Product slideshow Product slideshow Press Release Press Release Product pitch Product pitch Product tags Product tags Web resources list Web resources list Communications plan Communications plan Pre-launch Product launch Participate in webs related to your market Research webs related to your market Risk analysis and contingency planning Create a blog about your project Create communications plan Prepare communications materials Align product development plan with communications plan Responsible for product promotion Prepare for promotion

This process contains the necessary steps to plan and prepare for promotion.

mC Create communications plan
mC Create a blog about your project
mC Research webs related to your market
mC Participate in webs related to your market
mC Align product development plan with communications plan
mC Pre-launch
mC Risk analysis and contingency planning
mC Prepare communications materials

mC Product launch Roles

The product is launched

mC Promote product Roles Responsible for product promotion

Promote product
Product video Product video Product slideshow Product slideshow Press Release Press Release Product pitch Product pitch Product tags Product tags Product launch Pageviews Pageviews Absolute unique visitors Absolute unique visitors Product launch end Monitor product buzz Buy ads in internet Upload marketing materials to web 2.0 services Attend networking events Communication to media Communication to bloggers Responsible for product promotion Promote product

Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, and distribution.)

link Wikipedia link GNU Free Documentation License

Resources

The Art of Generating Buzz

Top 50 free directories


mC Attend networking events
mC Communication to bloggers
mC Communication to media
mC Upload marketing materials to web 2.0 services
mC Buy ads in internet
mC Monitor product buzz

mC Product launch end Roles

The product has been launched

Inputs

This Work uses the following Objects as inputs

This Work steps use the following Objects as inputs

Outputs

This Work produces the following Objects as outputs

This Work steps produce the following Objects as outputs

Tools

This Work is uses the followingt Tools

Objectives and indicators

This Work is measured by the following Indicators for which the following States have been set as goals

People carrying out this work

This Work is carried out by Roles assumed by the following Person(s)




Element data, outgoing and incoming relations

Properties and outgoing relationsIncoming relations
Element properties and relations with other elementsOther elements that have a relation with this element
Type:
Next: mC Lead management
Roles: mC Sales and Marketing process owner
Steps: mC Prepare for promotion mC Product launch mC Promote product mC Product launch end

Alerts and notifications

Alerts have been set to notify the following Roles or Persons when Changes are made to this page

Approvers: mC Sales and Marketing Manager (mC Sales and Marketing notifications )

Reviewers: mC CEO (mC Executive level alert )

Acknowledgers:

Others: mC Sales and Marketing department member (mC Sales and Marketing notifications )

Comments:

Activity stream for this element

This element has undergone the following Changes

mC 2009-06-09 12.21.50 - Product promotion lucas@metocube.com 2009-06-09

mC Released product promotion 2009-06-06

mC 2009-04-24 18.50.05 - Product promotion lucas@metocube.com 2009-04-24

mC 2009-04-20 10.15.24 - Product promotion lucas@metocube.com 2009-04-20

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The following related Elements have undergone the following Changes

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