Now that you've got them engaged, keep them engaged. "squeeze every ounce of excitement and enthusiasm down the wire to your audience." To help the audience, make heavy use of a roadmap or overview -- use it more than you would in an in-person event because people jump in and out of online demos more frequently. Ask people simple questions with yes/no answers at the beginning to get them comfortable. Even ask easy questions throughout to keep people engaged. Ask more involved questions at the usual points, and make sure to pause a good five seconds to let them type or unmute their lines for questions. Use the highlighters and other tools of the medium to draw people's attention and show them things. When using the mouse, be. slow. and. deliberate. Fast, jerky mouse movements are guaranteed to scare people away. If the demo is geared to a specific customer, see if you can get the sales rep to act as your local eyes and ears to help you gauge the interest of the audience. The one specific advice around remote demonstrations is to consider having audience members take control of the demo -- possibly with a champion or existing superuser, depending on the demonstration.